# identity.md

## Organization Overview
- **Company Name:** Berne Apparel
- **Mission:** To provide durable, affordable workwear for men, women, and youth, offering high-quality insulated bibs, duck jackets, coveralls, tees, and work pants at a sensible price.
- **Company Structure and Legal Entity:** A family-owned business. Details forthcoming regarding specific legal entity.
- **Founded Date and Location:** Founded in 1915 in Indiana, USA.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Rooted in a long-standing family heritage since 1915, emphasizing durability, affordability, and value in workwear. (See About Us: https://berneapparel.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a retailer specializing in durable and affordable workwear apparel, serving customers directly through its online platform.
- **Location(s) and Geographic Presence:** Headquartered in Indiana, USA, with an online presence that serves a broad customer base.
- **Key Partnerships and Affiliations:** Details forthcoming.